I am sure the Boise Young Professionals hopes this is true, but again, I find myself with questions after reading the latest national report. This one, from Next Cities™ lists the City of Boise as the eighth hottest midsize city for young, talented workers. Here’s the ranking of midsize cities:

Next Cities list of the 8 hottest midsize cities for young, talented workers
I like this organization - Next Cities. But again, its methodology is proprietary so we have no way to review the data it used. We can tell right away though that there are some obvious questions with the way it weights things. For example, San Francisco ranks #1 on the megacities list. Next Generation Consulting says that cost of living is the highest weighted index in its algorithm, yet San Francisco has one of the highest costs of living in the U.S., if not the world. So I am not sure how they achieve this rating.
Organizing this by population also seems odd. Boise compares with Atlanta, Orlando, and St. Paul. Some other U.S. Census delineation might be more helpful.
The matrix used by Next Cities includes cost of living; earning; vitality; after hours; learning; around town; and social capital. Here’s what I’d say about Boise.
Cost of living Obviously we’d score high here. Cost of living, even close to town is really cheap, as are utilities. Food cost is low, gas is a little high usually. Overall - pretty good comparatively.
Earning Terrible. Wages here are low, low, low. Everyone knows it. Another complicating issue with the wage issue is that if you come here and don’t like your high paying white collar professional services job, or engineering position, a lateral move to a like firm is a longshot since the economic base here is neither wide nor deep.
Vitality For Next Cities, this means clean air and water, overall health of the resident, and green space. I’d say we do pretty well here except that we are barely within federal guidelines for air quality standards so again, that must not be weighted very highly in the vitality index.
After Hours This includes not only clubs and what not, but other recreational activities. We obviously score high on the natural side of things, but even though we have a nice, clean, safe downtown that is easy to get around anyone coming from a bigger city would wish we had a little more going on. Still, I’d say we’re not too bad overall.
Learning This is another composite index based on educational opportunities, free WiFi and public library use. Here we are really, really low. The Boise Valley is only now opening its first community college, and satellite libraries. The downtown library is small and overused for its size, but in citizen surveys, building new libraries has never been a high priority.
Around town Compared to larger cities, our commute times are pretty good as long as you don’t live west of Boise. Our airport serves a fairly narrow regional market, and public transportation here is not well funded.
Social Capital Here is where things get really murky. From the Next Cities website: “This index accounts for how open, safe, and accessible your city is to all people. It includes measures of diversity, crime rates, voter participation rates, and the percentage of women and minority-owned businesses.” This sounds like some kind of Richard Florida like amalgam, and I am not so certain that this is useful. It is the lowest weighted variable.
I have little doubt that this report is methodologically rigorous (coming from Madison, whose university is famous for quantitative rigor), and that the results are valid - I just don’t think they are completely reliable as presented. It is an interesting report, however, and there are things we can learn from it, and things we can’t.
Things we CAN’T learn:
- Where we stack up against ALL cities in the U.S. and the world. As the report itself notes, this demographic appears to pick where they want to live, then picks a job. The research does not indicate that this demographic chooses a place to live based on city size, so the organization of the report by city size doesn’t yield any usable conclusions.
- The specific strengths and weaknesses of each city on each index.
- Where each city is in relation to its regional competitors. For instance, where is the City of Boise in relation to the cities to which it is losing population (Provo, Salt Lake, Portland, Seattle), and the cities from which it is gaining population (Los Angeles, Riverside, Phoenix, Sacramento), and is this research relevant to those population flows.
Things we CAN learn:
- According to this research, workers in this demographic make employment choices based upon these indices, in order. So, if Boise wants to attract this kind of talent focusing on cost if living is the most important factor, creating higher paying jobs is the second most important thing. Since we already have a low cost of living here, the primary task of economic developers should be creating higher wage jobs. This isn’t new news. The debate is what is the best strategy for creating higher paying jobs.
- Where Boise ranks against a set of cities that in at least one measure (population) are alike. This is helpful in the sense that it gives some insight into how well other cities have done at creating conditions favorable to attracting workers of this demographic, and may provide models for us to emulate.
Next Generation Consulting is a great group that has excellent insight into how cities develop human capital. We could perhaps learn a lot more with a more detailed report on our own region so we could peel back the layers of the onion and see what our real strengths and weaknesses are. This report though doesn’t give economic developers any real actionable information.